FE Magazine - Footware & Fashion Extras

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Changing status

Changing bag brand OiOi enters a new chapter this season with the launch of its first collection, which will be wholesaled in-house rather than through a distributor. The label, which was established in the UK 10 years ago, offers a range of colourful changing bags, targeting both mothers and fathers seeking the practicalities of a changing bag alongside a style that can be used day-to-day.

OiOi is looking for new stockists and aims to offer an enhanced level of support to retailers.

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